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Clothing and Textiles Research Journal
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The Influence of the Perception of Mood and Self-Consciousness on the Selection of Clothing

Yoon-Hee Kwon

Department of Human & Family Resources, Northern Illinois University, DeKalb, IL 60115

This study investigated the relationships between perception of mood, self consciousness, and the selection of clothing among male and female students. The statistical analysis of surveys of l4l females and ll3 males revealed that (a) females were more sensitive to different mood states than males and that this affected their choice of clothing; (b) as compared to males, females'private setf-consciousness and perceived moods, especially negative moods, affected their selection of clothing to a greater extent; (c) private setf-consciousness played a more important role than public self-consciousness on the effects of perceived moods on the selection of clothing for females; and (d) that females' clothing selection was more influenced by perceived mood among those scoring high than among those scoring low on private self-consciousness.

Clothing and Textiles Research Journal, Vol. 9, No. 4, 41-46 (1991)
DOI: 10.1177/0887302X9100900406
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