This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Behling, D. U. Articles by Williams, E. A. Search for Related Content Social Bookmarking                         What's this?

Influence of Dress on Perception of Intelligence and Expectations of Scholastic Achievement

Department of Applied Human Ecology, Bowling Green State University, Bowling Green, OH 43403

Elizabeth A. Williams

Carey High School, Carey, OH 43316

Stimulus photographs of four clothing styles worn by a male and a female model were used to investigate the role clothing plays in perception of intelligence and academic expectations of high school students. Subjects were 750 high school students and 159 teachers from six schools in Ohio. One large suburban school, two urban schools, and three rural schools were represented. Repeated measures ANO VA was used to determine F value, and post hoc tests were conducted. Results indicate perception of intelligence and academic achievement are influenced by dress. Significant differences were found in perception of intelligence and scholastic ability for both student and teacher subjects based on clothing styles and sex of the model. There were significant differences among the schools for students but not for teachers. The influence of dress and gender on teachers'perception of the intellectual capabilities of students has serious implications for the classroom.

Clothing and Textiles Research Journal, Vol. 9, No. 4, 1-7 (1991)
DOI: 10.1177/0887302X9100900401


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?