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Clothing and Human Behavior from a Social Cognitive Framework Part I: Theoretical Perspectives

Department of Apparel Merchandising, Indiana University, Bloomington, IN 47405

Leslie L. Davis

Department of Apparel, Interiors & Merchandising, Oregon State University, Corvallis, OR 97331

This paper represents Part I of a two-part paper which integrates theory and research in social cognition with research in clothing and human behavior. Part I addresses theoretical perspectives of social cognition including social perception, categorization, attribution theory, and impression formation. Issues from these theoretical perspectives are used to interpret existing clothing and human behavior research and to suggest possible future research.

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