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Clothing and Textiles Research Journal
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Comparison of the Ideal and Real Body as Women Age

Relationships to Age Identity, Body Satisfaction and Importance, and Attention to Models in Advertising

Joy M. Kozar

Kansas State University

Mary Lynn Damhorst

Iowa State University

This study examines the relationship between age, body image, and women's proclivity to compare themselves with fashion models. A sample of 281 women between the ages of 30 and 80 participated in this study. Significant positive relationships between social comparison behavior and (a) appearance self-discrepancy and (b) the importance placed on achieving ideal appearance were found. A significant inverse relationship between social comparison behavior and body satisfaction was also observed. Participants older in age were found to be less likely to compare themselves with fashion models. However, the younger that participants felt they were, the more inclined they were to compare themselves with models. Participants who reported a larger difference between their ideal and actual age perceived more discrepancy between their ideal and actual appearance, were generally more dissatisfied with their body and appearance, and were more likely to compare themselves with fashion models.

Key Words: body image • mass media • social comparison

This version was published on July 1, 2009

Clothing and Textiles Research Journal, Vol. 27, No. 3, 197-210 (2009)
DOI: 10.1177/0887302X08326351
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