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Clothing and Textiles Research Journal
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Engaging in Buyer-Seller Partnership for Fair Labor Management

The Role of a Buyer Firm's Strategic Emphasis

Haesun Park

Louisiana State University, Baton Rouge

Marsha A. Dickson

University of Delaware, Newark

This study introduces the concept of partnership for fair labor management, which has been identified as critical for further improvement in labor management in the apparel and footwear industry. The purpose of the study was to examine the influence of a firm's strategic emphases on its partnership behavior for fair labor management. An exploratory scale of partnership was developed based on what has been found in practice and the buyer-seller relationship literature. A self-administered survey through mail was conducted to gather data from 209 sourcing managers from U.S. firms. Six types of strategic emphases (i.e., supply control, image differentiation, focus, quality differentiation, product development, and low price) were identified. Firms with supply control, image differentiation, and product development strategic emphases were more engaged in partnership, whereas ones with a low-price emphasis were less engaged in partnership relationships. The role of strategic emphases as well as control variables, including size and the extent of foreign sourcing, are discussed in relation to partnership behavior for fair labor management.

Key Words: partnership • labor • social responsibility • strategy

Clothing and Textiles Research Journal, Vol. 26, No. 1, 41-56 (2008)
DOI: 10.1177/0887302X07304127
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