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Clothing and Textiles Research Journal
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Appearance Management Behavior and the Five Factor Model of Personality

Tricia Widner Johnson

Illinois State University, Normal

Sally K. Francis

Oregon State University, Corvallis

Leslie Davis Burns

Oregon State University, Corvallis

Personality and appearance management variables such as clothing interest and appearance orientation have been the topic of previous studies. The purpose of the present research was to investigate the relationship between personality and appearance emphasis. A sample of undergraduate female college students completed a questionnaire measuring five personality factors and accompanying facets. Students also completed a questionnaire that included nine appearance emphasis items. Linear regression demonstrated a relationship exists between certain personality variables and appearance emphasis variables. Neuroticism, extraversion, and openness to experience were found to be moderate predictors for appearance emphasis. The findings of this investigation have theoretical implications regarding the social-psychological aspects of appearance and dress and personality research.

Key Words: appearance emphasis • appearance management • Five Factor Model • personality

Clothing and Textiles Research Journal, Vol. 25, No. 3, 230-243 (2007)
DOI: 10.1177/0887302X07302982
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