This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Park, J. Articles by Kim, J. Search for Related Content Social Bookmarking                         What's this?

The Importance of Perceived Consumption Delay in Internet Shopping

Time-Related Information, Time Risk, Attitude, and Purchase Intention

Hankuk University of Foreign Studies, Seoul, Korea

Jihyun Kim

Virginia Polytechnic Institute and State University, Blacksburg

This study examines the effect of delivery-time–related information (stock availability and shipping/handling cycle) on perceived consumption delay, perceived time risk, attitude toward the Web site, and online purchase intention. In addition, the authors examine the interrelationships among dependent variables using a causal model analysis. Participants (213 female undergraduates) evaluated a mock Web site under four treatment conditions. The findings indicate statistically significant main effects for time-related information on all four dependent variables and support the causal relationships among dependent variables. Based on the results, Internet apparel retailers may benefit from establishing a prompt restocking system to reduce the waiting time for apparel products and in turn, perceptions of consumption delay.

Key Words: Internet shopping • perceived consumption delay • perceived time risk • attitude • purchase intention

Clothing and Textiles Research Journal, Vol. 25, No. 1, 24-41 (2007)
DOI: 10.1177/0887302X06296869


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?