Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Clothing and Textiles Research Journal
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kim, E. Y.
Right arrow Articles by Kim, Y.-K.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

The Effects of Ethnicity and Gender on Teens' Mall Shopping Motivations

Eun Young Kim

Merchandising, University of North Texas, Denton, TX 76203-1100

Youn-Kyung Kim

Retail and Consumer Sciences, University of Tennessee, Knoxville, TN 37996-1911

This study was designed to identify multidimensional shopping motivations from the hedonic and utilitarian perspectives. A total of 531 usable data was collected via a mall intercept survey with teen consumers in large shopping malls in three metropolitan cities. Teens' mall shopping motivations consisted of five dimensional constructs: Sensory Stimulation, Diversion, and Social Contact, reflecting hedonic needs; and Bargaining and Eating, reflecting utilitarian needs. These mall shopping motivations differed by ethnicity and gender. White teens exhibited a higher level of Eating motivation; non-White teens (e.g., African Americans and Hispanic Americans) were more likely to visit malls for Sensory Stimulation and Social Contact. In terms of gender, female teens were more likely to shop for Bargaining and Diversion, whereas male teens were more likely to shop for Eating and Social Contact. Implications of this study were discussed for mall retailers and consumer educators.

Key Words: Mall Shopping Motivation • Ethnicity • Gender • Teens

Clothing and Textiles Research Journal, Vol. 23, No. 2, 65-77 (2005)
DOI: 10.1177/0887302X0502300201
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?