Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Clothing and Textiles Research Journal
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Park, J. H.
Right arrow Articles by Lennon, S. J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Television Apparel Shopping: Impulse Buying and Parasocial Interaction

Ji Hye Park

1055 Le Baron Hall, Iowa State University, Ames, IA 50011-1120

Sharron J. Lennon

Department of Consumer and Textile Sciences, Ohio State University, Columbus, OH 43210-1295

The purpose of this study was to explore impulsivity as a motivation for television apparel shopping and to investigate impulse buying, parasocial interaction, television exposure, and television shopping program exposure among television apparel shoppers. One hundred fifty-four questionnaires were returned from television apparel shoppers. A content analysis revealed four broad categories of motivations for television shopping for apparel. Using simple regression analyses, the present research found (a) a positive relationship between impulse buying and television shopping exposure, (b) a positive relationship between impulse buying and parasocial interaction, and (c) positive relationships between parasocial interaction and both television shopping exposure and television exposure.

Key Words: impulse buying • parasocial interaction • television apparel shopping • television shopping program exposure

Clothing and Textiles Research Journal, Vol. 22, No. 3, 135-144 (2004)
DOI: 10.1177/0887302X0402200304
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?