This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Kim, S. Articles by Arthur, L. B. Search for Related Content Social Bookmarking                         What's this?

Asian-American Consumers in Hawai’i: The Effects of Ethnic Identification On Attitudes Toward and Ownership of Ethnic Apparel, Importance of Product and Store-Display Attributes, and Purchase Intention

Department of Textiles, Merchandising, and Interiors, 352 Dawson Hall, University of Georgia, Athens, GA 30602-3622, skim{at}fcs.uga.edu

Linda B. Arthur

Department of Apparel, Merchandising, and Interior Design, Washington State University, Pullman, WA 99164-2020

This research investigates how strength of ethnic identification influences attitudes toward and ownership of ethnic apparel, importance of product and store-display attributes, and purchase intention among Asian American consumers in Hawai’i. The sample included 167 Asian Americans who visited apparel stores in Honolulu that had Asian-inspired clothing predominantly displayed. The study results showed that those participants who identified themselves strongly with their ethnic group put more emphasis on ethnic features of clothing and window displays than those with a weak ethnic identification. Overall, attitudinal measure of ethnic identification appeared to be a more important variable than the use of ethnic language in understanding importance of product and store-display attributes.

Key Words: Asian Americans • ethnic apparel • ethnic identification • Hawai’i • product attributes • store-display attributes

Clothing and Textiles Research Journal, Vol. 21, No. 1, 8-18 (2003)
DOI: 10.1177/0887302X0302100102


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?