Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Clothing and Textiles Research Journal
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kim, S.
Right arrow Articles by Arthur, L. B.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Asian-American Consumers in Hawai’i: The Effects of Ethnic Identification On Attitudes Toward and Ownership of Ethnic Apparel, Importance of Product and Store-Display Attributes, and Purchase Intention

Soyoung Kim

Department of Textiles, Merchandising, and Interiors, 352 Dawson Hall, University of Georgia, Athens, GA 30602-3622, skim{at}fcs.uga.edu

Linda B. Arthur

Department of Apparel, Merchandising, and Interior Design, Washington State University, Pullman, WA 99164-2020

This research investigates how strength of ethnic identification influences attitudes toward and ownership of ethnic apparel, importance of product and store-display attributes, and purchase intention among Asian American consumers in Hawai’i. The sample included 167 Asian Americans who visited apparel stores in Honolulu that had Asian-inspired clothing predominantly displayed. The study results showed that those participants who identified themselves strongly with their ethnic group put more emphasis on ethnic features of clothing and window displays than those with a weak ethnic identification. Overall, attitudinal measure of ethnic identification appeared to be a more important variable than the use of ethnic language in understanding importance of product and store-display attributes.

Key Words: Asian Americans • ethnic apparel • ethnic identification • Hawai’i • product attributes • store-display attributes

Clothing and Textiles Research Journal, Vol. 21, No. 1, 8-18 (2003)
DOI: 10.1177/0887302X0302100102
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?