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Clothing and Textiles Research Journal
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Self-Schema or Self-Discrepancy? Which Best Explains Body Image?

Jaehee Jung

Department of Apparel Merchandising & Interior Design, Indiana University, Bloomington, IN 47405

Sharron J. Lennon

Department of Consumer & Textile Sciences, Ohio State University, Columbus, OH 43210-1295

Nancy A. Rudd

Department of Consumer & Textile Sciences, Ohio State University, Columbus, OH 43210-1295

We investigated the discrepancy between women's actual and ideal appearance and its relationship to body image, mood, and self-esteem. In a two-part experimental design, 88 college women completed measures of appearance self-discrepancy and appearance self-schema. Two weeks later they were exposed to 16 photos of attractive media images and subsequently completed measures of mood, body image, and self esteem. One-way between subjects multivariate and univariate analyses of variance revealed that appearance self-discrepancy was related to all the body image variables and self-esteem, but not to the mood variables. Appearance self-schema may better explain body image than appearance self-discrepancy. Results are discussed in light of self-discrepancy theory, schema theory, and the Rudd and Lennon (1994) model of body aesthetics.

Key Words: body image • body aesthetics • appearance self-discrepancy • appearance self-schema.

Clothing and Textiles Research Journal, Vol. 19, No. 4, 171-184 (2001)
DOI: 10.1177/0887302X0101900403
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