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Uniforms for Collegiate Female Golfers: Cause for Dissatisfaction and Role Conflict?

Kaiya L. Wheat

Department of Athletics, Ohio State University, Columbus, OH 43210

Marsha A. Dickson

Department of Consumer & Textile Sciences, Ohio State University, Columbus, OH 43210-1295

Female collegiate athletes (N = 71 ) from Big Ten Conference golf teams were surveyed about their satisfaction with team uniforms and the factors influencing satisfaction. Players rated their satisfaction with team uniforms as neutral. Both quantitative and qualitative responses indicated positive relationships between having well-fitting, aesthetically attractive uniforms and uniform satisfaction. Men's clothing, worn by a majority of the female golfers, was often bulky and ill-fitting, associated with greater uniform dissatisfaction. Although wearing a recognizable apparel brand name product gave players satisfaction, the actual product produced by these manufacturers did not. Contrary to our hypothesis, role conflict experienced by the athlete did not significantly affect uniform satisfaction. Implications for sport clothing manufacturers are discussed.

Key Words: Wheat • K. L. • & Dickson • M. A. (1999). Uniforms for collegiate female golfers: Cause for dissatisfaction and role conflict? Clothing and Textiles Research Journal • 17(1) • 1-10. Key Words: sport clothing • golf • clothing preferences • role theory.

Clothing and Textiles Research Journal, Vol. 17, No. 1, 1-10 (1999)
DOI: 10.1177/0887302X9901700101
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