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Clothing and Textiles Research Journal
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The Self-Concept of Fashion Leaders

Ronald E. Goldsmith

Department of Textiles and Consumer Science, Florida State University, Tallahassee, FL 32306-2033

Leisa Reinecke Flynn

Department of Textiles and Consumer Science, Florida State University, Tallahassee, FL 32306-2033

Mary Ann Moore

Department of Textiles and Consumer Science, Florida State University, Tallahassee, FL 32306-2033

This study reports new findings about fashion leaders that describe their unique characteristics in an unexamined area: their self-concept. A valid and reliable self-report scale was used to measure fashion leadership for 376 college students. Analyses showed that this scale did a good job of identifying the fashion leaders. Additional analyses showed that fashion leaders expressed a unique self concept; they considered themselves more excitable, indulgent, contemporary, formal, colorful, and vain than followers. The implications of these findings for fashion theory and merchandising are discussed.

Key Words: fashion • fashion leaders • self-concept • fashion retailing

Clothing and Textiles Research Journal, Vol. 14, No. 4, 242-248 (1996)
DOI: 10.1177/0887302X9601400403
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