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Company Demographics as an Influence on Adoption of Quick Response by North Carolina Apparel Manufacturers

Doris H. Kincade

109 Wallace Hall, Virginia Polytechnic Institute and State University, Blacksburg, VA 24060-0410

Nancy L. Cassill

242 Stone Building, University of North Carolina-Greensboro, Greensboro, NC 27405

Quick Response has proven financial benefits, but less than one half of U.S. apparel manufacturers have implemented it. This study investigated apparel manufacturers' demographics as related to adoption of Quick Response. Two hundred and three North Carolina apparel manufacturers were sent a mailed questionnaire, resulting in a 48% (N = 66) adjusted return rate.

Factor analysis reduced the 17 Quick Response statements to 5 factors. Multivariate analysis of variance and one-way analysis of variance were used to determine the relationship of apparel manufacturers' demographics to the adoption of Quick Response. Significant differences existed in Quick Response adoption for size levels and merchandise classifications. Improved knowledge of Quick Response adoption has implications for apparel manufacturers and retailers when developing strategic plans. Textile and clothing academicians may use the results in developing research and educational programs.

Clothing and Textiles Research Journal, Vol. 11, No. 3, 23-30 (1993)
DOI: 10.1177/0887302X9301100304
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