This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Gaskill, L. R. Search for Related Content Social Bookmarking                         What's this?

Toward a Model of Retail Product Development: A Case Study Analysis

Department of Textiles and Clothing, Iowa State University, Ames, IA 50011-1120

This study examined the functional activities taking place in the product development division of an international specialty apparel retailer. Case study analysis (embedded, single case format) was the research design guiding collection of the data. A multimillion dollar, specialty apparel retailer engaging in 100% product development was selected as the case site. Data were collected from multiple sources of evidence including interviews, direct observation, and physical evidence. The development of a descriptive framework was the analytical strategy used for the organization of the case study data, and the use of a chronological structure sequencing events was used in composing the study results. The study has resulted in descriptive and explanatory knowledge of retail product development activities pertaining to trend analysis, concept evolvement, palette decisions, fabrication, fabric design, silhouette directions, prototype construction and analysis, line presentation, and subsequent activities. An outcome of the study is the generation of a Product Development Model including the identification of intervening factors impacting upon the development process.

Clothing and Textiles Research Journal, Vol. 10, No. 4, 17-24 (1992)
DOI: 10.1177/0887302X9201000403


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				K. E. Carroll and D. H. Kincade Inclusive Design in Apparel Product Development for Working Women With Physical Disabilities Family and Consumer Sciences Research Journal, June 1, 2007; 35(4): 289 - 315. [Abstract] [PDF]

				J. Lea Wickett, L. R. Gaskill, and M. L. Damhorst Apparel Retail Product Development: Model Testing and Expansion Clothing and Textiles Research Journal, January 1, 1999; 17(1): 21 - 35. [Abstract] [PDF]

				C. L. Regan, D. H. Kincade, and G. Sheldon Applicability of the Engineering Design Process Theory in the Apparel Design Process Clothing and Textiles Research Journal, January 1, 1998; 16(1): 36 - 46. [Abstract] [PDF]

				L. J. Anderson, C. Warfield, M. Barry, and C. Emery Toward a National Model of an Electronic Decision Support System for Domestic Sourcing of Textiles and Apparel Clothing and Textiles Research Journal, January 1, 1997; 15(2): 65 - 75. [Abstract] [PDF]

				D. H. Kincade Quick Response Management System for the Apparel Industry: Definition through Technologies Clothing and Textiles Research Journal, January 1, 1995; 13(4): 245 - 251. [Abstract] [PDF]