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Clothing and Textiles Research Journal, Vol. 10, No. 1, 63-67 (1991)
DOI: 10.1177/0887302X9101000109

The Role of Cosmetics in Impression Formation

Jane E. Workman

Department of Vocational Education Studies, Southern Illinois University, Carbondale, IL 62901

Kim K. P. Johnson

School of Human Resource Management, University of North Texas, Denton, TX 76203-5248

The purpose of this research was to investigate the effect of cosmetics use on impression formation. The study was a single factor experiment with three levels of cosmetics (heavy, moderate, none). Eighty-five undergraduate females viewed one of three colored photographs of a professional model wearing either heavy, moderate, or no cosmetics and indicated impressions of her attractiveness, femininity, personal temperament, personality, and morality by checking 7-point Likert-type scales. Analysis of variance revealed no significant difference on impressions of personal temperament or personality traits based on cosmetics use. Cosmetics use did significantly affect impressions of attractiveness, femininity, and morality.


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[Abstract] [PDF]